Facebook Advertising – A Definitive Guide on How to Use Facebook Advertising Effectively for Your Small Business.

Facebook is a social networking service and website launched in February 2004, owned and operated by Facebook, Inc. Facebook enables users to create a profile, add other users as friends, send messages, share photos, videos, and links to other websites. 

What is Facebook advertising and how can it help you grow your business? 

Facebook advertising is a form of online marketing on Facebook. This is an effective way to reach a wider audience and spread the word about your product or service. FB ad helps you reach the right audience by targeting their interests, connections, and demographics. 

Facebook ads are popular and effective ways for businesses to advertise on social media. The ads allow businesses to target specific audiences and engage with their customers. 

There are many different types of Facebook ads that can be used for different purposes such as: promoting the business’s product, service, or brand; recruiting new employees; increasing awareness of a cause, etc. 

How Advertisers Can Use Facebook Ads to Achieve Specific Goals. 

Facebook is a worldwide popular social media platform (Digital platform), and it’s one of the most famous ways to advertise. It has more than 2 billion active users and advertisers can use it to promote their products and services, build an audience, and much more. 

Advertisers can use Facebook Ads to achieve specific goals such as to drive traffic, increase awareness about a product or service, generate leads for their business, or sell products in the store. According to the company’s website “Advertisers can set up an ad campaign with a single objective in mind or they can combine multiple objectives” 

Why is Facebook the best for advertisement? 

Because it is one of the big online advertising platforms. You can advertise based on the customer’s age, location, salary, relationship status. And has lots of opportunities. 

• Has worldwide coverage: Overall 1.5 billion users approach Facebook every day. 2 to 3 billion users visit Facebook every month. More than 7 million companies create ads on Facebook to reach an audience. 

• provide highly targeted paid ads: In Facebook ads, you can style your promotion how you want. You can promote your brand based on age, gender, job, location, interests- any demographical data that clients are ready to share with Facebook. 

• Easy to make organic reach: If you don’t have any resources to use, What we’ve been endeavoring to do on Facebook is simply make it easier for people to connect and communicate with each other. You can build an organic relationship with users on Facebook by communicating any useful information that adds value to their lives. 

• Fast: Facebook is extremely fast. It provides direct output where vast audiences can be reached. If you want to market your company to a significant number of people quickly, Facebook is the best place to start your business.  

• Facebook AD is measurable: You can measure how many clicks, impressions, and conversions have happened. To track, you just have to install Facebook ad pixels.

• It can decrease your CPA(Cost Per Acquisition): Facebook advertisements are less and you can save the expenses that you invested in other channels to promote your business.  

How to advertise on Facebook 

1. Determine your goal. Log in to Facebook Ads Manager, click the Campaigns tab, and then click Create to begin creating a new Facebook ad campaign. 

2. Choose a name for your campaign. 

3. Set a budget and a timetable. 

4. Make a point of addressing your intended audience. 

5. Select your Facebook ad placements. 

6. Establish brand safety and cost controls. 

7. Make your ad. 

Benefits of Facebook advertising: 

There are many benefits of Facebook advertising, Such as: 

• Perfect targeting: You can target customers based on their interests and behavior. Facebook provides a selection based on customers’ demographic data. You can select a customer with their education level, relationship status, and income. You can select customers based on their interests such as entertainment, hobbies, and shopping, etc… 

• You can increase website traffic: You can bring an audience directly to your website in the Facebook advertisement. Facebook followers are of higher quality leads than users who stay on your website organically because they already know about your business. 

• Various types of ad formats: Facebook offers businesses superb advantages that allow them to highlight their products from the finest angles. Facebook ads include text and video format.  

• Competition targeting: In Facebook ads, you cannot target other brand customers. You can target the customers who are interested in your brand by creating a buyer persona. 

• Customer feedback: Facebook provides direct communication between the customers and businesses. You can use the messenger service to communicate with customers. 

• Low-cost advertising strategy: In other channels to promote your brand, it may cost thousands of dollars. With less amount, you can promote your product. 

• Share information about your business: Facebook page is a platform where you can share your business name, you can discuss products, business history, staff, and things about your company. It creates interest in customers. 

• Retargeting is possible: You can bring repeat customers to those who have purchased earlier. There is a chance that customers can revisit your website.  

The most important terms in Facebook ads: 

• Impressions: Total number of times the ad was displayed. 

• CPM: Cost per thousand impressions. 

• Reach: How many people saw your ad. 

• Frequency: How many times a specific person saw your ad. 

• Relevance score: How relevant is your ad to your audience. 

• Post engagement: Likes, shares, comments on your post. 

• Link clicks: Clicks to the link leading to your website. 

• CPC: Cost Per Click. 

• CTR: Click Through Ratio. 

• Result rate: Percentage of results based on the goal. 

• Cost per result: Cost per lead or any goal. 

• CPL: Commission Per Lead 

• CPA: Cost Per Acquisition 

Facebook advertising pricing is based on two different types: 

1. Reach: The number of people who can see an ad or post from your page or group 

2. Engagement: The number of people who click your ad 

Is it worthwhile to spend money on Facebook ads? 

Facebook advertising is an effective way to market and advertise your business. It is free and in most cases highly targeted which makes it a relatively cheap option for promoting your business online. 

• It can be highly targeted, so you only spend money on advertising when people are interested in the message you want to share. 
• It can be relatively cheap when compared to other marketing channels such as television ads or traditional print media. 
• You have access to analytics tools that allow you to track how well your campaign is performing and adjust accordingly.