Digital Marketing: Definition, Types, and Explanation of Digital Marketing.

Introduction To Digital Marketing:

In our modern-day and age, we are constantly surrounded by digital media. We use our smartphones, computers, tablets, TV’s and video game consoles (entertainment systems) to access the internet for many different reasons. As we will explore later in this guide, this constant connectivity is a goldmine for marketers who will typically want to monitor what you’re up to online to figure out how best they can advertise their products or services to you. 

What is Digital Marketing? 

Generally speaking, marketing in digital form is referred to as marketing delivered through online channels such as search engines, websites, social media platforms, email messages, and mobile apps. Advertisers use these digital media channels to endorse goods or services that are being offered by brands. Consumers heavily rely on online platforms for research purposes when looking into goods/services. 

There are a number of ways to promote a business, some of which include digital marketing channels. 

The types of Digital Marketing: 

1. Search Engine Optimization (SEO): Search engine optimization is a process that helps businesses attract more customers by improving their site pages to appear in search engines when people search for keywords relevant to what they do. The more traffic you get from the results pages, the more likely you are to reach new and existing customers. 

2. Search Engine Marketing (SEM): SEM is the process of getting your business seen on the World Wide Web with the use of online ads. Search Engine Marketing is far more targeted than other forms of internet advertising simply because you pay for one ad which appears directly beside your specified keyword. SEM allows you to generate traffic that is ready to convert, saving you time and generating more sales leads. 

3. Social Media Marketing: Social Media Marketing, or SMM, is e-marketing that utilizes social media platforms such as Facebook, Instagram, Twitter. It uses personal and business networks to create brand value and spread awareness about a product or service to increase sales and attract customers who will visit your website. One example of this is posting entertaining content with your audience, establishing relationships through personal connections on social media platforms to inspire more people to buy from you, generating ads for digital distribution by promoting them on these platforms. 

4. Affiliate Marketing: In simple words, affiliate marketing is making a small commitment to list and sell products or services online and make a profit from the sales. When someone buys what you offer, you get a commission for it. The most popular way of doing this is using Google Ad sense and inviting readers of your website (blog) to buy items through your affiliate link. 

5. Email Marketing: Email marketing has become a common practice that marketers use to promote products or services. Sometimes, affiliates can create email campaigns as well as send out commercial messages or promotional campaigns through email. The purpose is to convert prospects into actual customers and customers into repeat buyers. 

6. Content Marketing: Content marketing is a creative strategy that you can use for your business to attract, engage, and retain an audience by creating interesting content related to the products or services that your company offers. Giving something of value back helps to establish your company as an expert. It can ensure that people know who you are even when you’re not actively marketing, so take advantage of it by being top-of-mind during purchasing decisions. 

7. Pay Per Click (PPC): Pay-per-click is a type of digital marketing where advertisers directly pay each time their search result is clicked on. PPC marketing works because the people interested in the product are searching for it online, seeking answers and solutions to their problems. 

8. Influencer Marketing: Bringing influencers into your marketing strategy can be a great way to build trust among your target audience. Whenever people are considering new brands or products, they want to know who stands behind them. By partnering with bloggers, vloggers, celebrities, musicians, etc., you actually have an opportunity to put a trusted name behind you brand through their influence on social media networks where followers are already engaging consistently. For example, if you partner with an internet celebrity on Instagram or YouTube who has over 50K followers and has established credibility in the market it might be easier for new customers to feel confident about trying out your product on first impression alone! 

9. Television Marketing: A television advertisement or TV ad is a span of television programming produced and paid for by an organization. Advertisers and marketers may refer to television commercials as TV ads. 

Conclusion:  

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Now that you understand the power of digital marketing, you need to choose your platforms wisely. It all depends on your business, your target audiences, and their preferences. The most effective digital marketing strategies for almost any company are Search Engine Optimization, Social Media Marketing, and Content Marketing.