The Complete Guide to Email Marketing for B2B Businesses and 5 Email Marketing Mistakes that Cost your Money

Email Marketing Basics

What is Email marketing?

Email marketing is a method of marketing your products or services using commercial emails and building relationships with customers. Email marketing is the most effective method of approach. It helps us keep engaged with the audience with our brand and offers. It can also turn one-time buyers into regular customers. There are a few benefits of email marketing, they are:

1. Low cost.
2. You will get complete control over email marketing communication.
3. Precision
4. Ease of use
5. You can also reach mobile device users.
6. Targeted communication and personalized too
7. Completely automated
8. Better returns

5 Email Marketing Mistakes That Will Cost You Money

According to the reports, more than 316 billion emails will be sent each day, including personal, professional, and promotional. It is the most crucial part of our social life. But unfortunately, all these things do not translate into high engagement. These are the five email mistakes that will cost your money:

1. Over-sending emails:

In the beginning, you will invest in email marketing; your messages will be scheduled and highly structured. If your efforts become successful, you may send more emails to maintain the traffic and engagement. But, this leads you to a typical email mistake. Customers can quickly unsubscribe you by doing such things. They may become annoyed with the frequency of your emails.

2. Failed to give clear options to your customers:One of the big email marketing mistakes a company often makes is assuming that your clients want to sign-up for all of your emails. Instead of daily messages, send them weekly updates. Also, give them more control to keep engaged with your brand.
3. Poor subject lines:Many customers will read the subject line first. So, the subject line should be perfect. It should be short, up to a point, avoid fluff or filler words, keep it personalized, make it sound like a professional.
4. Not letting readers reply:Always provide your customers a way to get in touch. Provide a ‘contact us’ link in your emails or content related to your brand so that you may also get leads from them. Try to avoid ‘Do Not Reply’ in your emails. Customers may want to respond to your emails, and by doing so, they can not ask any questions.
5. Too many graphics and stock photos:Some people will design a campaign around nothing but graphics. That makes the content appear irrelevant. So, avoid pictures as much as possible. Keep them decent and professional.

The Art of E-Mail Sequencing & How to Deliver the Right Content Delivered at the Right Time

Email sequencing is sending emails in series based on pre-set time intervals or trigger-based automation. They are sent based on the actions like:

Browsing data

Subscribing to your lists

Shopping online

Reading or downloading content

Buying products

Usually, sequencing emails are sent after 30 days a customer purchase something online, right after opt-in, on the anniversary of subscribing. You need to set them once, and then they are automated. There are many software services available in the market to make email sequences. We can use them and make our work automatic and straightforward. There are five essential types of email sequences:

1. Welcome email sequence.
2. Onboarding email sequence.
3. Abandon cart email sequence.
4. Repeat customer email sequence.
5. Re-engagement email sequence.

Conclusion – Let’s Wrap It Up!

Consider the above complete guide to email marketing for B2B businesses and avoid common mistakes you make while email marketing or anything else. Successful campaigns will make your customers opt for your brand. Always think about how to do business by offering little money. You will get better returns. Use the above guidelines to build more robust customer engagement and grow your revenue.