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Introduction: What is Social Media Marketing?
Social media has changed significantly over the last 20 years. It’s gone from being a way to communicate with friends to the ultimate channel for information and, increasingly, online shopping through social commerce. Facebook has more than 2 billion active users monthly who have access to new products on their timelines every day. Twitter has become an effective customer service tool, allowing brands to tweet directly.
Social media is the new world. It has become a part of life for many people, who use it daily to stay in touch with friends, family, and others. An estimated 4.2 billion people across the globe are now using social media. This means that half of the world’s population is on social media at any given time!
Benefits of Social Media Marketing:
It’s important to have a piece of basic knowledge of statistics to grasp how people are using the internet. Currently, over half of the population uses the internet to watch videos, TV shows, and movies, while 46% use it for listening.
Streaming services were booming in 2019. From Spotify to HBO to Netflix, it seems like every company is diving into entertainment. But it’s not because of the content they offer – it’s because of their customer service.
According to a report from YouTube, gaming is the breakout genre of 2020. There are more opportunities than ever for gamers on YouTube, as seen with the rise of new games such as Free fair and call of duty and the established platform Twitch. With Facebook, YouTube, WhatsApp, and Instagram social media have become most popular. Some popular social media apps are Facebook, WhatsApp, Instagram, and TikTok.
Who Uses Social Media Marketing?
User-generated content has become a trend in the social media marketing world. People are much more likely to believe information distributed by their peers than advertisements, so brands are now focusing on distribution through these channels. User-generated content saw a 28% higher level of engagement than advertising for brands.
Social media has evolved from posting selfies and sharing funny videos to a viable marketing platform for brands. To be successful at social media, marketers need to see the bigger picture. That is, it’s not just about tweeting on Twitter or posting on Facebook, but understanding the customer journey and how each social channel plays into that.
Most Popular Social Media Platforms:
- You Tube
How Does Social Media Marketing Work?
Social media marketing is a great platform to engage with existing customers and reach new ones. Social media also provides a platform for companies to promote their desired culture, mission, or tone.
Social media is a powerful tool that allows companies to build a brand and grow a customer base. With social media marketing, marketers can track the success of their efforts through analytics. Through these purpose-built data analytics tools, marketers can see what posts are most engaging, which audience demographics engage with their posts, and how long people spend on their posts to learn more about their target.
Why Should Your Business Consider Investing in Social Media Marketing?
Social media marketing is an investment for the future. There are multiple ways to use social media to promote your business, but it can be challenging to determine how much you should (or can) invest without knowing who your target market is and what kind of return you’re looking for.
- Social media management helps to identify your brand personality.
- Social media enables us to interact with other industry brands. Social media allows businesses to learn from their peers.
- Cost-effective advertising.
Conclusion:
Social media is a powerful way to connect with people globally and locally. It has helped brands build their reputation, build relationships with customers and grow their customer base. Social media offers a cost-effective way for small businesses to reach new audiences and impact the world around them.