Ahrefs and Its 5 Important Features

What is Ahrefs?

Ahrefs is a software company. It develops online tools for SEO like link building, site audits, keyword research, competitor analysis, and rank tracking. Many people use ahrefs to check content performance in terms of social shares and links. It was launched in 2011 to analyze a site’s backlinks. Later, it grew into a fully-featured SEO suite.

Uses:

• A small business that does SEO for its website.
• For SEO agencies.
• For ‘In house’ marketers.
• Affiliate marketing.
• SEO consultants.

Why is it imporatant?

Ahrefs is a backlink authority checker, and apart from that, it provides valuable information about SEO and offers SEO features like ranking, keyword tools, monitoring. We can track all our data through its dashboard, which consists of our errors, links, URL ranking, referring domains.

Some tools of Ahrefs:

There are many tools and features in Ahrefs. A few of them are:

• Site Explorer:This tool helps us in analyzing our site’s backlinks. We can explore how many backlinks we have earned and can compare with our competitors. This tool is perfect for comparing with competitors. We can also research profitable keywords for our business.
• Organic traffic research tool:Using this tool will let us know what content our audience is searching for to optimize our site. We can check how our business ranks compared with others.
• Content Explorer:Content plays a vital role in driving leads to our site and improves SEO rank. This tool helps us in analyzing topics to see their popularity. We can improve the content marketing campaign by using this tool. Whenever we search a particular case using content explorer, it will generate a list of all articles from the database, consisting of over 2 billion pieces.
• Keyword Explorer:This tool will help in finding relevant keywords for our campaign. This tool consists of over 3 billion keywords in its database to not run out of suggestions. Keyword explorer gives us traffic estimations. It also helps us see click data, and it shows which keyword generates clicks on our site.
• Rank Tracker:Rank Tracker tool checks our google rank on desktops and mobile phones. It is crucial to check rank because SEO improves our site rank to reach more valuable traffic.
• Site Audit: When we run an SEO campaign, there is a chance of getting errors. The site Audit tool constantly monitors our site and ensures it is running smoothly or not. This tool will make our work easy and automated. We will get notified whenever any error arises so that we can fix it quickly.
• Traffic value:This tool shows the approximate value of the traffic that a website gets from searching. This tool is essential as we have to get 1M visitors per month from Google. If a site gets lower than that then, it will be shown in the traffic value report.
• Competing Domains:This report gives us a list of domains that are trying to rank in the same terms.
• Content Gap:Content Gap feature shows keywords that our competitors are ranking but not us.
• Alerts:It is used to stay on top of the site’s links and ranks.

Features:

• We can find broken links efficiently.Ahrefs shows us all the site’s broken links so that there is no need to check my connections.
• Batch analysisA batch analysis is used to analyze up to 100’s of URLs at a time.
• Find top contentWe can find which page is getting shared regularly on social media.
• Analyze Anchor TextIt helps in improving our google ranks. If the anchor text is too optimized, we might face a Google penalty.

Conclusion:

Follow the above guide and use ahrefs to find your industry’s best content ideas and keyword ideas.