The Power of the Send in Blue and How It Can Improve Your Marketing Efforts

Introduction: What is the Send in Blue and Why Should You Consider it for your Content Strategy?

Send in Blue is an email marketing solution for small and medium-sized businesses. If you want to send automated email marketing campaigns with a limited budget, Send in Blue is a perfect solution. Send in Blue is a SaaS-based service provider for relationship marketing. It provides services like email marketing, transactional email, Facebook ads, customer relationship management, landing pages, retargeting ads, SMS marketing, and many other things. It has both free plans as well as paid services but, it is the cheapest email software. Simply, it is a cheaper alternative for ‘MailChimp.’ There are many uses with this software; most marketers use it to send email marketing campaigns, newsletters, automated welcome emails, and more.

We should consider it for our content strategy because of the following reasons:

We can do a lot of things using send in Blue and its features

1. Email campaigns and transactional email
2. Drag and Drop editing
3. A/B testing
4. SMS marketing
5. Retargeting
6. Marketing automation
7. Send time optimization
8. Chat
9. CRM
10. Landing pages

How to Build a Marketing Strategy Using the Send In Blue

Let us start with an email marketing strategy:

In the first step, One should make a list of emails with opt-in contacts. The most important thing to start email marketing is creating emails for those who opted-in to receive our messages. Usually, this can be done by pop-ups or call-to-action on our website.

Do not send emails to those who have not opted-in to your list. That comes under spam. Better to have a list of people interested in your products or services instead of assuming that everyone is curious. It will reduce the number of spam actions. Try to create better content because people are interested in it, and make sure that the content you created is relevant. Know the needs of your customers and form small groups according to them. Ensure your email is relevant to recipients to improve engagement.

Offer valuable content by following a few things:

1. Promo codes and coupons
2. Let them know your company expertise
3. Create high-value content (e-books)
4. Targeted product recommendations
5. Timely remindersWhen you want to send emails, find out the readers’ time and follow the best time and frequency to send them. Ensure your emails are mobile-friendly. Try to analyze your campaign results for the effectiveness of email marketing. It results in better engagement, lowers unsubscribes and spam, a positive sender reputation.

How to Optimize Your Content Distribution Strategy Using the Send In Blue

Let the power of the Send in Blue and how It can improve your marketing efforts look at how to create an account, add contacts, create a campaign and choose a suitable plan according to our needs.

1. Set up an account in Sen in Blue: Go to “www.sendinblue.com” and click on sign-up for free at the top. Fill in your company, email address, and other details in the form. Confirm your email after filling in the details. After that, you are asked to fill few more information, and now, you are done.
2. Choose the plan which is right for you: After creating an account, you can choose the plan according to your business needs.
3. Understand the different tools inside it: To understand the tools of Send in Blue, you can create a campaign by clicking on email campaigns, go to campaigns and click on ‘create an email campaign.’ You need to follow four steps—campaign setup, email design, recipients, and finally, confirmation.Visit their website and get to know all the features; Send in Blue apps that help you communicate with customers and grow your business.

Conclusion:

Implement the Best Practices of the Send In Blue and Create a Positive Return on Investment for your Business:

There are many ways to reach your audience, from email, automation to retargeting and many other things. Explore them all.